The Department of Trade, Industry and Competition said Buttercup Farmhouse and Botebo Farming are among 30 companies exhibiting at the South African National Pavilion. The initiative was set up by the department to help local companies connect with new international export markets.
“We need to continually share our story and speak to the right buyers at the right time,” says Chantelle de Bruyn-Motshabi, CEO of Buttercup Farmhouse. More than 140,000 people visit the fair.
“We had a health challenge in the household where my grandfather couldn’t have toxins in his system. I then developed a product for him as an alternative to coffee.”
The special vegan coffee from Buttercup Farmhouse. Photo supplied
Jacobsdal’s Botebo Farming, which currently produces wine, juice and raisins for the domestic market with limited exports to Lesotho and Zimbabwe, is also looking to tap into Anuga.
Director Tebogo Ditsebe sees the fair as an important step in her company’s expansion plan, which includes tapping into the raisin export market.
She said growing her business will have a positive impact because she will be able to create more jobs in Jacobsdal.
After months of trials and giving her grandfather homemade puree, doctors were able to notice a positive change in his health. Photo supplied
The Anuga Food and Beverage Trade Fair is a major biennial event for the food and beverage industry. It served as a high-profile launch pad for these South African companies to test and expand into international markets.
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